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Private PA London: Bespoke Support for Busy Lives

At Sarah Smith PA, our Private PA services are designed to give you back your time and peace of mind. We provide seamless, personalised support that helps manage the details, demands and inevitable overflow of a busy life, allowing you to focus on your priorities, your family and the things that matter most.

Whether you're balancing a demanding career, managing a household, coordinating family commitments or simply finding there are never enough hours in the day, we provide discreet, dependable support tailored to your lifestyle. From travel planning and household organisation to supplier liaison, personal projects and day-to-day administration, we act as a trusted extension of you—ensuring everything runs smoothly behind the scenes.

Our goal is clear: to simplify your life and deliver an exceptional Private PA service, tailored entirely to your needs, preferences and way of life.

Our Private pa Services

We provide support to individuals, founders, entrepreneurs, UHNW families, businesses, and private households in Central and West London, as well as globally. Covering both lifestyle and business management, we combine professional expertise with private PA services to handle the practical and personal details of your life with ease.

Our service is delivered quietly, proactively and with complete discretion.

Whether you need a private secretary, an executive private assistant, or full lifestyle management, our work is shaped around how you live, and what you actually need.

As a leading Private PA in London, we integrate effortlessly into your lifestyle, becoming a trusted and discreet extension of your team.

HOW WE WORK TOGETHER

We operate through structured monthly retainers, allowing us to provide consistent, responsive and proactive private PA services.

This ensures availability, continuity and a trusted working relationship built over time.

Each client relationship begins with an initial consultation to understand your priorities and preferences. Following this, a tailored proposal is provided outlining the recommended level of service.

Based in central London and working with clients globally, our service can be delivered both remotely and in person to suit your individual needs.

Who we support in London

If your life or business is fast-moving, complex or simply too busy, we provide the structure, care and discretion that allow everything to run smoothly.

We work with private households and businesses both virtually and in person across Mayfair, Kensington, Chelsea, Belgravia and Notting Hill, as well as the wider city and globally.

We support:

  • Busy families and private households

  • Founders, entrepreneurs, businesses and family offices

  • High-net-worth and ultra-high-net-worth individuals

  • C-suite executives

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  • “Reliable, flexible and always on hand to help.”

    — Founder

  • “Professional, calm and consistently one step ahead.”

    — Private Client

  • “Exceptionally reliable, intuitive and discreet. I don’t know how I managed without this support.”

    — Business Owner

  • “Sarah consistently operates with a 'nothing is too much trouble attitude'. I trust her completely with the details of my business and personal life and I know she will always act with my best interests at the forefront”

    — Private Household

Our Services

Find the right level of private PA service for your home, family or company.

Contact us

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